Teaching Adults with Autism Essay Example | Topics and Well Written Essays - 2000 words

Teaching Adults with Autism - Essay Example 4. critical and self-critical likeness on the outcome of points 1-3 and building decisions for the next cycle of action research proposal, i.e. revising the sketch, followed by action, scrutiny and mirror image, etc. A discussion of the draft submissions from members of the Expert Groups, for the purpose of bringing together the various themes of the Review, in consideration of the questions offered by the Lay Group. Technical action research proposal for teaching adults with autism aims to get better efficacy of educational or executive practice. The practitioners are co-opted and depend deeply on the researcher as a catalyst. Practical action research proposal, in addition to efficacy, aims at the practitioners' accepting and professional growth. Being a researcher my role is Socratic and to encourage practical thought and self-reflection on the part of the practitioners. To integrate the proposed study of perception-movement-action, as a unity, in the teaching programmes at the undergraduate and postgraduate levels in PESLS and Psychology and other related departments with autism in the [Name of Institution]. Assisted by the outer ... Research Strategies Assisted by the outer visitors, the Review Members tasked with developing a broad, forward-looking policy for teaching adults with autism research in the UK. It will be useful to move toward this through classification of - Strategic research questions building on the Review's earlier work integrating perspectives of researcher and users - Appropriate (and inappropriate) methodologies to address those questions Methodologies 1. I have established three Expert Subgroups to cover the areas of: - Epidemiology and case definition for teaching adults - Physiology and infections with autism - Psychology and behaviour of adults during study 2. The Subgroups reported to the overall Chairman of the Review through the Subgroup chairmen. Information shared across the Subgroups, the steering group and to officers, as well as to the Students Counsel Group. The work of the group was otherwise being confidential. 3. The Lay Group have observers on the Expert Subgroups. The Lay members roles are to Advise on effective ways for lay and parental participation in the review; Throw in to the work of the Expert Subgroups, particularly through identifying coherent sets of questions to be put to the my researchers team; Advise on effective reporting and dissemination of the review so that it can address the needs of both the Department of teachers and the wider student counsels. 4. Department Head Office was supporting the work of the group in particular its meetings, which was minuted in brief. 5. The concerned department had also established an e-mail list for communications and a list of information resources. 6. School Head Office was responsible for communicating the work and findings of my

The Russian Civil War Essay Example for Free

The Russian Civil War Essay The Russian Civil War remains one of the more brutal wars in Russia’s history. Considering the brutal combat that the Russian army faced in the horrid conditions of World War One and World War Two, to refer to the Russian Civil War as a more brutal endeavor is a grand claim; however, when one considers the cost of lives and the tearing apart of the homeland, it is not a stretch to lay that claim on the shoulders of the Civil War. What complicates the Bolshevik involvement in the Russian Civil War is the fact that the Bolsheviks prescribed to a state central authoritarian system of government. In other words, the Bolsheviks believed that the state was the center of all authority and that it should be comprised of one political party. In short, the Bolsheviks were fighting for totalitarianism. Needless to say, this does not paint a picture of a faction that had universal appeal among the public. In order to centralize any problems with competing political factions, the Bolsheviks outlawed other political parties. Such an action shows that there was possible belief that perhaps the Bolsheviks ability to maintain popularity in the hearts and minds of the population was on shaky ground. By firmly establishing an authoritarian rule, the Bolsheviks were ‘surviving’ as opposed to winning both on the battlefield and in the court of public opinion. Therein lays the central problem: if the Bolsheviks were to win the Civil War, they would need to defeat the huge volume of people in the nation who were greatly opposed to the system of government that the Bolsheviks represented. In winning, the defeated factions would have to be integrated into the Russian society and, in some cases, subjugated. Is this really a win or is it the case of the Bolsheviks using military force to impose their rule on a society that did not want them. To a certain degree, the Bolshevik victory was a matter of the party surviving (it would have been dissolved in the face of a loss in the same manner the opposition parties were dissolved by the Bolsheviks) and the ability to rule was performed by subjugating all opposition and suppressing any pretext of freedom or democratic socialism. (Keep in mind, socialism could have been instituted without totalitarian authoritarianism, but the militaristic approach was the one preferred by the Bolsheviks) When examining the Soviet Union and its place in history, one needs to ask the question as to what was the Soviet Union’s legacy. To a great extent, the Soviet Union was a colossal failure that squandered the minds and the will of a great people. The Soviet Union was little more than a military-industrial complex that invaded, conquered and occupied nations that despised being under the Soviet sphere of influence. Furthermore, the concept of the utopian socialist fantasyland was exactly that, a grim fairy tale fantasy where over sixty-million people living in nations that prescribed to the philosophy of communism died from famine. When it comes to the Bolshevik’s success in the Russian Civil war, what was it that the Bolshevik’s accomplished other than the establishment of a failed military-industrial complex state? To that degree, winning the Russian Civil War was hardly a win in the sense of, say, a former colony winning independence. Ultimately, the survival of the Bolsheviks after the Russian Civil war is hardly celebratory as the eventual establishment of the Stalin regime and the advent of the long and hard Cold War hangs a dark cloud over any perceived victory the Bolsheviks could claim.

Chemistry Of Natural Water :: essays research papers

The purpose of this experiment is to explore the hardness of the water on campus. Hard water has been a problem for hundreds of years. One of the earliest references to the hardness or softness of water is in Hippocrates discourse on water quality in Fifth century B.C. Hard water causes many problems in both in the household and in the industrial world. One of the largest problems with hard water is that it tends to leave a residue when it evaporates. Aside from being aesthetically unpleasing to look at, the build up of hard water residue can result in the clogging of valves, drains and piping. This build up is merely the accumulation of the minerals dissolved in natural water and is commonly called scale. Other than clogging plumbing, the build up of scale poses a large problem in the industrial world. Many things that are heated are often cooled by water running thru piping. The build up of scale in these pipes can greatly reduce the amount of heat the cooling unit can draw away from the source it is trying to heat. This poses a potentially dangerous situation. The build up of excess heat can do a lot of damage; boilers can explode, containers can melt etc. On the flip side of the coin, a build up of scale on an object being heated, a kettle for example, can greatly reduce the heat efficiency of the kettle. Because of this, it takes much more energy to heat the kettle to the necessary temperature. In the industrial world, this could amount to large sums of money being thrown into wasted heat. In addition to clogging plumbing and reducing heating efficiency, the build up of hard water also adversely affects the efficiency of many soaps and cleansers. The reason for this is because hard water contains many divalent or sometimes even polyvalent ions. These ions react with the soap and although they do not form precipitates, they prevent the soap from doing it's job. When the polyvalent ions react with the soap, they form an insoluble soap scum. This is once again quite unpleasing to look at and stains many surfaces. The sole reason for all these problems arising from hard water is because hard water tends to have higher than normal concentrations of these minerals, and hence it leaves a considerable amount more residue than normal water. The concentration of these minerals is what is known as the water's Total Dissolved Solids or TDS for short. This is merely a way of expressing how many particles are dissolved in water. The TDS vary from waters of different sources, however they are present in at least some quantity in all

Robert Frosts After Apple-Picking Essay -- Robert Frost Apple Picki

Robert Frost's "After Apple-Picking" In the poem â€Å"After Apple-Picking†, Robert Frost has cleverly disguised many symbols and allusions to enhance the meaning of the poem. One must understand the parallel to understand the central theme of the poem. The apple mentioned in the poem could be connected to the forbidden fruit from the Garden of Eden. It essentially is the beginning of everything earthly and heavenly, therefore repelling death. To understand the complete meaning of Frost’s poem one needs to be aware that for something to be dead, it must have once had life. Life and death are common themes in poetry, but this poem focuses on what is in between, life’s missed experiences and the regret that the speaker is left with. Regret is defined as â€Å"a feeling of disappointment or distress about something that one wishes could be different† (www.dictionary.com). While there is no doubt that the speaker in this poem has had a very productive and worthwhile life, one gets the impression that there is still an empty feeling in his life, of which he can do nothing about. In lines 3-6, he reflectively states, â€Å"And there’s a barrel that I didn’t fill beside it, and there may be two or three apples I didn’t pick upon some bough†. Here, it is necessary to expand that idea the idea of the apples as a metaphor for life, and say that they also represent missed life experiences. As the speaker looks back on his life, he sees unfinished tasks, and thus he feels regret. It is important to note though, that he accepts the fact that he can do nothing about these unfinished tasks, and he is ready to move to a new and final stage in his life as he acknowledges that he â€Å"is don e with apple-picking now† (6). The reason for the reflection is evident when the speaker says, â€Å"I cannot rub the strangeness from my sight I got from looking through a pane of glass I skimmed this morning from the drinking trough and held against the world of hoary grass† (9-10). From this it seems as though the speaker has caught a glimpse of his reflection in the drinking trough and has noticed that the reflection was or gray with age. It appears as though the speaker does not merely see himself in the water’s reflection though; he also visualizes past visions and memories from his life. Further on in the poem, the speaker says, â€Å"There were ten thousand thousand fruit to touch, Cherish in han... ... or perhaps even to the â€Å"cellar† (a metaphor for Hell). By the end of the poem, both the speaker and the reader have come to a general acceptance regarding the speaker’s looming death. It therefore comes as a bit of a shock when the speaker says, â€Å"Were he not gone, the woodchuck could say whether it’s like his long sleep, as I describe its coming on, or just some human sleep†. The metaphorical meaning of sleep in this poem has been previously established, however, a new definition surfaces as a result of this statement. Frost has just written of two different types of sleep—is it possible that he is talking about two different states of death? In searching for the significance of this statement, it is necessary to return to the apple and its representation of both life and death. The reader, as well as the speaker, is not sure if he is really dying or whether he has simply ceased feeling and experiencing life, thus causing the feelings of regret. It is interesting, though purely speculative, to note that i n the year that Frost wrote this poem, he would be turning forty years old. One must wonder whether Frost was looking back on his own life thus far with some sort of regret. Robert Frost's "After Apple-Picking" Essay -- Robert Frost Apple Picki Robert Frost's "After Apple-Picking" In the poem â€Å"After Apple-Picking†, Robert Frost has cleverly disguised many symbols and allusions to enhance the meaning of the poem. One must understand the parallel to understand the central theme of the poem. The apple mentioned in the poem could be connected to the forbidden fruit from the Garden of Eden. It essentially is the beginning of everything earthly and heavenly, therefore repelling death. To understand the complete meaning of Frost’s poem one needs to be aware that for something to be dead, it must have once had life. Life and death are common themes in poetry, but this poem focuses on what is in between, life’s missed experiences and the regret that the speaker is left with. Regret is defined as â€Å"a feeling of disappointment or distress about something that one wishes could be different† (www.dictionary.com). While there is no doubt that the speaker in this poem has had a very productive and worthwhile life, one gets the impression that there is still an empty feeling in his life, of which he can do nothing about. In lines 3-6, he reflectively states, â€Å"And there’s a barrel that I didn’t fill beside it, and there may be two or three apples I didn’t pick upon some bough†. Here, it is necessary to expand that idea the idea of the apples as a metaphor for life, and say that they also represent missed life experiences. As the speaker looks back on his life, he sees unfinished tasks, and thus he feels regret. It is important to note though, that he accepts the fact that he can do nothing about these unfinished tasks, and he is ready to move to a new and final stage in his life as he acknowledges that he â€Å"is don e with apple-picking now† (6). The reason for the reflection is evident when the speaker says, â€Å"I cannot rub the strangeness from my sight I got from looking through a pane of glass I skimmed this morning from the drinking trough and held against the world of hoary grass† (9-10). From this it seems as though the speaker has caught a glimpse of his reflection in the drinking trough and has noticed that the reflection was or gray with age. It appears as though the speaker does not merely see himself in the water’s reflection though; he also visualizes past visions and memories from his life. Further on in the poem, the speaker says, â€Å"There were ten thousand thousand fruit to touch, Cherish in han... ... or perhaps even to the â€Å"cellar† (a metaphor for Hell). By the end of the poem, both the speaker and the reader have come to a general acceptance regarding the speaker’s looming death. It therefore comes as a bit of a shock when the speaker says, â€Å"Were he not gone, the woodchuck could say whether it’s like his long sleep, as I describe its coming on, or just some human sleep†. The metaphorical meaning of sleep in this poem has been previously established, however, a new definition surfaces as a result of this statement. Frost has just written of two different types of sleep—is it possible that he is talking about two different states of death? In searching for the significance of this statement, it is necessary to return to the apple and its representation of both life and death. The reader, as well as the speaker, is not sure if he is really dying or whether he has simply ceased feeling and experiencing life, thus causing the feelings of regret. It is interesting, though purely speculative, to note that i n the year that Frost wrote this poem, he would be turning forty years old. One must wonder whether Frost was looking back on his own life thus far with some sort of regret.

Organic Food †Good for you, Good for the environment Essay

Organic food has quickly gained popularity over the years. What started as a trendy method that celebrities adopted has expanded mainstream and can be found in any thriving metropolis as well as many smaller towns and cities. Organic food refers to any type of produce or meat product that has not be treated with additional chemical preservatives when it is grown and therefore is considered to be of benefit to those that choose organic produce. Yet there are those that have not jumped on the organic bandwagon as they have reservations towards this option. We will examine both sides of the argument so as to analyze and finally decode the language that is organic food and come to the clear conclusion that organic food should be an investment we make for proper nutrition and health. Understanding Organic Food One of the most basic human needs is food. We need to feed our bodies with food in order to do any of the daily tasks that we may embark on. This need used to be supplied with food that was wholesome and pure. Our ancestors ate the fruit of their labor which was food that was grown in their farms or in local surrounding areas. We have come a long way from this with the expansion and growth of not only the population but also the technology that speeds up the 2 packaging and assembly of some of the larger chains which supply millions of households with food. Our food no longer is home grown; little do we know where in fact it comes from and for that matter what is being added to our food to give it color, taste and preserve its freshness. Organic farmers are looking to close the gap between the supplier and the ultimate consumer. By buying organic produce we go back to a simpler time where we knew where our food came from and what agricultural methods the farmer used to cultivate the food we put in our mouth. Critique Skeptics and critics of the organic food movement question if buying organic produce is worth it. They believe that organic food is costly compared to commercial and industrial produced food. It can cost a consumer anywhere from a few cents to a few dollars to purchase organic products vs. commercial products. This is due to the methods that organic farmers use when they grow their produce such as crop rotation which is a method that organic farmers use to maximize the soil and land they have by alternating the type of crop they grow. This method leads to less amount of one type of product being produced and also less variety or produce being only available in particular time periods or seasons. It also means that farmer will use less of the soil and less land. This can be a big disadvantage as in the United States alone 140 hectares of farmlands have been lost in the last 30 years to make room for non-agricultural purposes such as building urban cities and highways (Cunningham & Cunningham 2010 pg. 201) therefore it may seem to some that all the land given for the purpose of agriculture should be used and even exploited for maximum profit options. Another disadvantage that organic products have is their shelf life. Because no preservatives are used to keep the product fresh, organic products must be consumed within a very short time frame, which can be a big inconvenience to the consumer on a strict budget 3 looking to really expand the freshness of their products without the need to buy a large amount of groceries every few days. If we look at the economic disadvantage that buying organic food has we can see why some people are still skeptical of trying or buying organic products. With the economy still trying to recover from a period of recession and the job market being scarce, people have become savvy shoppers and want to stretch their dollars. While buying commercial products may seem like the best option when saving money, there are other ways to save and still enjoy the benefits that come from buying organic produce. When it comes to matters of health and giving your body the best nutrients, it is important to learn the facts and really analyze the options before making such an important decision. Benefits There is no denying the benefits that buying organic produce has over the conventional method and while the arguments for those opposing organic produce are valid they do not give the consumer the various methods and options they have when choosing organic products and thus it is up to the consumer to study and analyze the progress that organic farmers and retailers have taken in an effort to make organic produce more cost effective as well as various methods that can be taken to naturally preserve the freshness of the produce. Like all things when demand is high cost normally goes down, however because organic produce requires special labor, the cost of buying organic produce is also higher than the conventional method. A recent head-to-head comparison done by a group of Colby College students in 2011 was conducted surveying various commonly purchased products, comparing the prices of both non-organic and organic products and it was concluded that organic products can have a mark-up of up to 117% compared to non-organic products. According to these studies 4 organic carrots cost $1. 51/lb. while non-organic carrots cost $. 77/lb. , a difference of +96% for the consumer buying organic carrots over non-organic. (White Pillsbury, Melissa 2013). While the actual price may vary by location, it is true that organic products do cost more than their non-organic counterpart. One way to offset the cost of buying organic produce is to shop directly from the farmer. By doing this, the consumer not only can ensure that they are buying organic products, they also save money as the farmer will sell directly to the consumer and not have to spend extra money on packaging or transportation costs when selling to wholesaler. Farmers markets are growing in size and vary from city to city. If the consumer lives in an area where the resources for organic produce are scarce or they lack the time to visit a farmers market, they also have the option to subscribe to a monthly at home delivery service usually offered directly from a local farm such as Farm Fresh To You (www. farmfreshtoyou. com ) or Full Circle (www. fullcircle. com ) . These are at home delivery programs that work directly with a local farm which offer the convenience of having the products delivered to your front door, they also take the guess work off what products to buy. Each box of produce delivered weekly or bi-weekly depending on the type of membership you have signed up for, has a variety of hand-picked produce that is both fresh and in season. Another argument that is commonly brought up when discussing organic foods is that organic products lack preservatives that keep it fresh. Once again, a very valid point however, if the consumer were to investigate a little further, they would learn that farmers are great resources to look in to for special tips on how to naturally preserve food without the need for chemical preservatives. Some tips might be as simple as the storage of the produce. One such example is to keep commonly used fruits such as apples and grapes refrigerated at 32-36 degrees Fahrenheit (FarmFreshToYou. com) and away from vegetables to avoid ripening too early. Other methods 5 that have been successful in prolonging the freshness of organic produce are canning, drying, or freezing. These are also at home methods that the consumer can learn that will lock in the flavor and freshness of the produce at the time of purchase thus saving the consumer money. There are many food movements that have come and gone, some being too extreme to be adapted and adhered to permanently; the organic movement has proven not to be just another fad. Buying certified organic foods is the way to go because it helps the environment thanks to the type of natural soil the farmers use when cultivating such crops and also keeps agriculture growing. Organic farmers may seem like the winners in this deal due to the high cost of organic goods but in reality buying organic foods will be extremely beneficial for our health and wellbeing. References Associated Press. Not Quite Pesticide Free. Environment. 2002; 44:5-6 Costenbader, Carol W. The Big Book of Preserving the Harvest. North Adams, MA: Storey, 2002. Print. Cunningham, W. P. , & Cunningham, M. A. (2010). Environmental Science: A Global Concern. New York, NY: Mcgraw-Hill â€Å"National Rural Ecology Centre. † National Rural Ecology Centre RSS. N. p. , 2009. Web. 8 Mar. 2014. â€Å"Storage & Use Tips. † Storage & Use Tips. Farm Fresh To You, n. d. Web. 12 Mar. 2014. White Pillsbury, Melissa. â€Å"Price Differences: Organic Versus Non-Organic; Store Versus Farmers’ Market. † Price Differences: Organic Versus Non-Organic; Store Versus Farmers’ Market. Maine Organic Farmers and Gardeners Association, 2013. Web. 12.

Free Essays on The Business World

The business world is an ever-growing technology world. Today we have fax machines, laptops, cell phones etc†¦ and the business world is using all these advances to their advantages. Mr. Peretz made that clear in his presentation. I can’t say I learn much from him because most of what he said I already new. The only thing I can say that was interesting is the security card. This card helped because as we spoke in class one time about the measures that taken to prevent misuse of information systems. The other thing that Mr.Peretz helped in is about the world of investing. As I mentioned in my goals I most invest, If I could get in contact with him again, I will surely like his help in investing so he could make me a little below two billion dollars. He knows what he is doing and proud of what he does. I would love to be in his position when I am in the working business world. Overall, Mr.Peretz help me appreciate the value of an Alfred University degree. I know that when I graduate from this school that I will be prepared for the business world. Hopefully, I will be making a lot of money as well. I really enjoyed this experience and hope we have more alumni presentations in the class. It’s good to know what our text is stating is not false.... Free Essays on The Business World Free Essays on The Business World The business world is an ever-growing technology world. Today we have fax machines, laptops, cell phones etc†¦ and the business world is using all these advances to their advantages. Mr. Peretz made that clear in his presentation. I can’t say I learn much from him because most of what he said I already new. The only thing I can say that was interesting is the security card. This card helped because as we spoke in class one time about the measures that taken to prevent misuse of information systems. The other thing that Mr.Peretz helped in is about the world of investing. As I mentioned in my goals I most invest, If I could get in contact with him again, I will surely like his help in investing so he could make me a little below two billion dollars. He knows what he is doing and proud of what he does. I would love to be in his position when I am in the working business world. Overall, Mr.Peretz help me appreciate the value of an Alfred University degree. I know that when I graduate from this school that I will be prepared for the business world. Hopefully, I will be making a lot of money as well. I really enjoyed this experience and hope we have more alumni presentations in the class. It’s good to know what our text is stating is not false....

Free Essays on Attitude

Synopsis The degree of individual attitudinal change dealing with racial terms among individuals when exposed to different persuasion group size and tactics was studied. Forty student from the University of Southern California received one of the twelve different conditions, which consisted of one of the three group sizes matched with one of the four persuasion types. Significant differences were found. The participants in larger groups had slightly larger degrees of attitude change than the smaller groups. In comparing the type of persuasion tactics used, rationale had the overall highest degrees of attitude change. The results of this study suggest persuading group size does play a significant role in attitude change, with a positive correlation between, and the rationale tactic is the most effective of the persuasion tactics. Future research should study these variables in context of sexually offensive language, or use other tactics as they are discovered. Attitude Change The art of persuasion is a topic that has been carefully researched for many decades. These days, persuasion or the ability to influence is something that is used in almost every aspect of life, work, and social communication. There are numerous methods and theories that have been developed over the years that are for the use of persuasion (Smith, 1982). The ways of investigating the concepts have been pursued frequently in recent history. These effects of the use of racial language have also been explored, as well as the sources and motivation of the language use (Schaefer, 1996). A topic that has been researched and written about is the area of morality and moral development (Hemming, 1991; Kohlberg, 1964; Rest, Narvaez, & Thoma, 2000). All three of these topics have been studied separately and sometimes together, but as far as can be established, the impact of persuasion on moral attitudes on... Free Essays on Attitude Free Essays on Attitude Synopsis The degree of individual attitudinal change dealing with racial terms among individuals when exposed to different persuasion group size and tactics was studied. Forty student from the University of Southern California received one of the twelve different conditions, which consisted of one of the three group sizes matched with one of the four persuasion types. Significant differences were found. The participants in larger groups had slightly larger degrees of attitude change than the smaller groups. In comparing the type of persuasion tactics used, rationale had the overall highest degrees of attitude change. The results of this study suggest persuading group size does play a significant role in attitude change, with a positive correlation between, and the rationale tactic is the most effective of the persuasion tactics. Future research should study these variables in context of sexually offensive language, or use other tactics as they are discovered. Attitude Change The art of persuasion is a topic that has been carefully researched for many decades. These days, persuasion or the ability to influence is something that is used in almost every aspect of life, work, and social communication. There are numerous methods and theories that have been developed over the years that are for the use of persuasion (Smith, 1982). The ways of investigating the concepts have been pursued frequently in recent history. These effects of the use of racial language have also been explored, as well as the sources and motivation of the language use (Schaefer, 1996). A topic that has been researched and written about is the area of morality and moral development (Hemming, 1991; Kohlberg, 1964; Rest, Narvaez, & Thoma, 2000). All three of these topics have been studied separately and sometimes together, but as far as can be established, the impact of persuasion on moral attitudes on...

List of Free Online Oklahoma Public K-12 Schools

List of Free Online Oklahoma Public K-12 Schools Oklahoma offers resident students the opportunity to take online public school courses for free. Below is a list of no-cost online schools currently serving elementary and high school students in Oklahoma. In order to qualify for the list, schools must meet the following qualifications: classes must be available completely online, they must offer services to state residents, and they must be funded by the government. Virtual schools listed may be charter schools, state-wide public programs, or private programs that receive government funding. List of Oklahoma Online Charter Schools and Online Public Schools Oklahoma Virtual High School (off-site link) About Online Charter Schools and Online Public Schools Many states now offer tuition-free online schools for resident students under a certain age (often 21). Most virtual schools are charter schools; they receive government funding and are run by a private organization. Online charter schools are subject to fewer restrictions than traditional schools. However, they are reviewed regularly and must continue to meet state standards. Some states also offer their own online public schools. These virtual programs generally operate from a state office or a school district. State-wide public school programs vary. Some online public schools offer a limited number of remedial or advanced courses not available in brick-and-mortar public school campuses. Others offer full online diploma programs. A few states choose to fund â€Å"seats† for students in private online schools. The number of available seats may be limited and students are usually asked to apply through their public school guidance counselor. (See also: 4 Types of Online High Schools). Choosing an Oklahoma Online Public School When choosing an online public school, look for an established program that is regionally accredited and has a track record of success. Be wary of new schools that are disorganized, are unaccredited, or have been the subject of public scrutiny. For more suggestions on evaluating virtual schools see: How to Choose an Online High School.

The Bribery Scandal at Siemens AG Case Study Example | Topics and Well Written Essays - 1000 words

The Bribery Scandal at Siemens AG - Case Study Example The practice of bribery is perceived advantageous to parties involved since it enables them acquire business gains without having to meet expected standards, developing relationship with foreign officials or being favored by potential customers. In other instances, they can also benefits from reduction of the payouts involved, thereby resulting to increased profitability for the company. Other benefits derived by these companies from the practice of bribery are such as opportunity cost since money offered as a bribe in not considered to be in productive use. Siemens AG was involved in a case of corruption that involved bribery in 2006 and 2007, whereby this scandal involved company’s employees, who had established slush fund meant for facilitating acquisition of contracts. For instance, Siemens managers were convicted of embezzling company funds amounting to six million pounds in order to bribe foreign officials to acquire a contract involving natural-gas turbine (Akana, 1). H owever, the perception of the executives towards this case was that getting involved in bribery practice was worth it, since the employees were willing to break the law in order to gather huge profits. Other employees argued that this act was not a violation of any laws since it did not result to any personal gain; instead, it was aimed at enhancing Siemens’ positioning strategy. Nonetheless, their notions were not rational since breaking the law can never be for the right purpose; thus, despite, focusing on the benefits that to be derived from practice of bribery for the Company. Question number 2: Was the Board right in not extending Kleinfeld’s term even though he had performed well and was not personally implicated and explain? What virtuous and/or virtuous behaviors did he show with observable facts? Decision of board whereby they failed to extend Kleinfeld’s term can be considered personal due to lack of rational reason associated with the bribery scandal. This judgment is made based on considerations of the challenges that Kleinfeld was faced with as the CEO willing to rescue the company from the bribery scandal in order to sustain their growth. On the other hand, Kleinfeld had gained confidence on issues such as labor and management in the Siemens AG. Besides, there is need to understand that the scandal caused by bribery practice was not entirely Kleinfeld’s fault; in fact, employees were the once involved in the practice. The entire company should have taken the blame; instead of laying the whole burden on the CEO. The board should have considered that engagement into these practices was due to the influence increasing competition among companies, hence these illegal payments aimed at winning international contract was the only option for these employees in the emerging economies. Furthermore, Kleinfeld was not directly implicated in the scandal; thus, by the fact that he was responsible for behaviors of the employees, thi s case was out of his control. In fact, Kleinfeld was unaware of the unlawful practices that employees were engaging in within the company. In addition, the practice of bribery was hard to notice since there was commonality of spending funds amounting to four hundred and twenty million and they were unnoticeable or unquestionable (Akana, 1). Kleinfeld’

Strategic Marketing Plan Research Paper Example | Topics and Well Written Essays - 1000 words

Strategic Marketing Plan - Research Paper Example Air Asia is currently going through the preliminary merger processes with Malaysian Airlines and Air Asia X, as the business attempts to diversify its competitive advantages. Air Asia X is currently a low-performing carrier in its operating market and the intent of this merger is to consolidate technological and maintenance expertise to achieve short-run cost savings synergies. The Malaysian scenario, in its early stages, is a strategic alliance which will be providing Air Asia with shared resources, including staff and fleet, that will expand its brand presence in new markets for a new customer base that is intended to ultimately be a full-fledged merger with this competitor. The synergies achieved through the Air Asia X and Malaysian Airlines merger should save the firm 165 million Euros by consolidating maintenance (Mukim, 10). SITUATION ANALYSIS Air Asia, the world’s lowest cost airline company, is currently operating in an oligopolistic market. This is one that is charact erized by the presence of few firms and where there is heavy reliance on branding and promotion to sustain competitive advantage. ... Furthermore, since 2001, Air Asia has found considerable cost savings and competitive analysis in its market by offering no frills, low cost dynamic pricing structures that provide customers with low ticket prices and is modeled against a lean philosophy of supply and labor. However, in recent years, market entry barriers have been breaking down which is providing more competitive risks for new companies that are modeling their business models against a low-cost, no frills concept. Feng Chia University (2010) describes one of Porter’s Five Forces as the potential risks of high bargaining power of suppliers. In the case of Air Asia, Boeing company, its main supplier of airline fleet power, has very low switching costs due to the oligopoly and can therefore provide high prices for procurement and determine deadlines with Air Asia having little influence or authority in this process. This leads to high prices in the supply chain for fleet procurement. MARKETING STRATEGIES Post-me rger, Air Asia needs to alter its promotional philosophy in order to become more competitive. It will now have shared resources with Air Asia X and Malaysia, thus providing more advertising expertise and resources to ensure successful delivery in this capital investment. Currently, Air Asia does not promote its strong organizational culture in any of its marketing, an opportunity for improved visibility and connection with consumers at the psychographic level. To investors, cultural issues are a very attractive benefit within a company as it leads to human capital advantages and ultimately competitive advantages (or even comparative advantages) in key profitable markets (Very, Lubatkin, Calori and Veiga, 167). The business should model new

Thesis on Lysistrata by Aristophanes Example | Topics and Well Written Essays - 1250 words

On Lysistrata by Aristophanes - Thesis Example The intent of Aristophanes to present women in a powerful light is confirmed by analysis of his character and the wellspring from which the play emanates. Comparing him to Sappho and â€Å"...the [her] fiery and lucid directness,† Lindsay suggests a balance of male-female characteristics present in both genders, pointing to â€Å"the profoundly balanced humour of Aristophanes, at once tenderly human and cruelly hard† (Lindsay par 3). Lysistrata to Cleonice mourns the absence of her fellow women, whom she has called to discuss her plan, mocking their absence and suggesting the lure of sex as first as remedy [after as weapon, a symbol of power]. The question becomes, can Lysistrata, the obvious main female character, convince the other women in the play to go on a sex strike until the men cease fighting a meaningless war. In the process of her quest, we discover through analysis of the character, and characters, the essence of what society perceives as the role of women and how women perceive themselves, versus their actual potential. In doing so we make the astounding discovery that issues pertaining to gender were as controversial then as they are today. Since the development of the concept of gender power occurs throughout the play, it is important to understand Lysistrada as a woman with ideals, determined in the face of resistance [by both the men and at first, women] to pursue them. It is clear here that â€Å"Aristophanes is not content to [simply] turn the tables and present purely virtuous women and venal men† (Study Guide, Temple, par 3). In essence, this is not about good or evil but about courage [of women] in the face of resistance--about Lysistrada as a woman character to not only â€Å"speak to men† but â€Å"to women† as well with the authority normally attributed to men. Her first challenge: how to convince other women, who have accepted their nature as frivolous and passive in political matters, to use their power to exact political

Hypertension Assignment Example | Topics and Well Written Essays - 250 words

Hypertension - Assignment Example The DASH eating plan tends to also regulate the amount of saturated fat, unsaturated fat, cholesterol, carbohydrate, magnesium, fiber and other essential nutrients in food. It has helped me realize the numerous benefits of less sodium consumption and higher potassium intake. The advantages are varied that range from fast reduction of blood pressure, it helps in reducing cholesterol in a phased manner, the reduction of insulin resistance, the prevention of heart diseases and strokes, the prevention of any types of chronic liver aliments, it delays and even fights against osteoporosis, it reduces the risk of certain types of cancers, it mitigates obesity and also leads to an overall feeling of wellness (Coben 95). There is also an increased effort on maintaining an overall healthy lifestyle that involves eating food in the right proportions. This assignment about hypertension has inculcated the values of healthy living in me, other than the food intake aspect of this plan. It espouses eating food in right portions and in moderation. The food should be comprised of higher levels of grains, fiber, potassium, green vegetables, low quantities of red meat and alcohol (Karppanen and Mervaala 126). Healthy lifestyle and exercising is also a part of this plan. This hypertension plan emphasizes the need for exercising five to six times a week. It also allots a lot of importance on keeping a brisk lifestyle. Overall, this assignment has helped me to learn about the importance of lower sodium intake, higher potassium intake, the importance of DASH diet, weight loss and a healthy

'In your opinion, what are the key corporate governance issues Essay

'In your opinion, what are the key corporate governance issues presented in this case and why' - Essay Example The basic role of corporate governance deals with the governance process of the corporation as well as how the management relates with several parties that are interested in the operations of the corporation, namely; shareholders, employees, directors, customers, creditors and suppliers. Every organization desires to have a good corporate governance that is not out to only minimize the possible risks of fraud and failure but also to improve the economic performance and its investment climate. Such governance relates public savings, investment, integrity and market confidence making corporate governance an important inclusion in order to achieve financial stability and economic growth for a long time. The corporation in question is the Royal Dutch/Shell Group which has remained the third largest production and oil production in the world. The size of the corporation makes corporate governance an important factor as it employs more than 119, 000 employees in more than 145 countries (Ev ans, 2004). For decades, Shell/Royal Dutch has been keen to maintain a good position among the top most global corporations. Its corporate governance has mostly been interested in the stability of the corporation in relation to its operations and name. ... ation Governance Issues The declaration by Royal Dutch/Shell Group that it was facing inflated oil reserves and that it intended to downgrade approximately four billion oil and gas reserves resulted to a furor among industry analysts as well as its investors who came out strongly blaming the opaque and complex governance structure that was twin-board for the issues facing the group. Analysts and experts claimed that this type of structure lacked proper accountability as well as resulted to financial manipulations (Hanney, 2004). The main corporation issue facing the Royal Dutch/Shell Group is thus its governance structure that entailed a twin board. This structure is believed to have had several loopholes in its governance thus the several issues associated with the group. The consequent of the above was a series of turmoil for the group. The public announcement of reserves reduction claimed that the company was fond of blaming human failings through its top executives and not come u p with critics on the weaknesses of the structure of Shell (Malin, 2004). The reaction of the group following the mounting pressure from its investors was to institute reviews and recognize and appreciated that it had complicated the organization in unusual ways but still insisted that it is the same structure that had taken the group to the greatest heights for more than one hundred years thus is justified by the legal regimes and differing tax. The issues facing Shell are not just a problem of the group but an issue facing the international gas and oil industry. Royal Dutch/Shell Group Governance Structure The main issue facing the governance of the group goes up to some of its senior executives who recognize that the corporation reserves were overstated. In addition to this realization,

Hypertension Assignment Example | Topics and Well Written Essays - 250 words

Hypertension - Assignment Example The DASH eating plan tends to also regulate the amount of saturated fat, unsaturated fat, cholesterol, carbohydrate, magnesium, fiber and other essential nutrients in food. It has helped me realize the numerous benefits of less sodium consumption and higher potassium intake. The advantages are varied that range from fast reduction of blood pressure, it helps in reducing cholesterol in a phased manner, the reduction of insulin resistance, the prevention of heart diseases and strokes, the prevention of any types of chronic liver aliments, it delays and even fights against osteoporosis, it reduces the risk of certain types of cancers, it mitigates obesity and also leads to an overall feeling of wellness (Coben 95). There is also an increased effort on maintaining an overall healthy lifestyle that involves eating food in the right proportions. This assignment about hypertension has inculcated the values of healthy living in me, other than the food intake aspect of this plan. It espouses eating food in right portions and in moderation. The food should be comprised of higher levels of grains, fiber, potassium, green vegetables, low quantities of red meat and alcohol (Karppanen and Mervaala 126). Healthy lifestyle and exercising is also a part of this plan. This hypertension plan emphasizes the need for exercising five to six times a week. It also allots a lot of importance on keeping a brisk lifestyle. Overall, this assignment has helped me to learn about the importance of lower sodium intake, higher potassium intake, the importance of DASH diet, weight loss and a healthy

Oil price reaches record high of $100 barrel Essay

Oil price reaches record high of $100 barrel - Essay Example The discussion then shifts to US perspective where in the price of the oil is determined to a great extent by the Americans. Nearly 25% of the world oil supplies are consumed by USA. The article concludes by stating that the price of the crude oil may go up to $200 per barrel in the coming years. The demand in the output markets are determined by the households from the above diagram. A household's decision about what quantity of a particular product depends upon the following factors and all the factors are getting affected due to the price hike. Other products include substitutes (Solar power, Electric Battery, Wind power etc.) and complementary goods (Cars and Automobiles etc.). Due to this price rise, the prices of these substitutes and complementary goods will remain affected. Substitutes, a favourable condition exists and for complementary goods, the condition worsens. As per this graph, the pricing of oil is having an impact on producers and consumers. The producers/suppliers price the oil as per the law of supply in early 2000's where the oil market was a buyers market. The basis of pricing was cost of production of the least efficient marginal supplier. As per this graph, the pricing of oil is having an impact on producers and consumers in the perspective of price hike. ... 4. The Prices of other products available in the market Other products include substitutes (Solar power, Electric Battery, Wind power etc.) and complementary goods (Cars and Automobiles etc.). Due to this price rise, the prices of these substitutes and complementary goods will remain affected. Substitutes, a favourable condition exists and for complementary goods, the condition worsens. 5. The households' tastes and preferences will change. 6. The household's expectations about future income, wealth and prices also will change. Ultimately, the law of demand - "As price rises, quantity demanded decreases and vice versa" will play a crucial role in decision making by the household's. Graphical Analysis World Price 80 10 Quantity (Barrels) Oil Pricing before Price hike As per this graph, the pricing of oil is having an impact on producers and consumers. The producers/suppliers price the oil as per the law of supply in early 2000's where the oil market was a buyers market. The basis of pricing was cost of production of the least efficient marginal supplier. World Price 100 15 Quantity (Barrels) Oil Pricing after Price hike As per this graph, the pricing of oil is having an impact on producers and consumers in the perspective of price hike. The producers/suppliers price the oil on three major components where the oil market is now a sellers market. The basis of pricing is based on three components like Value of equivalent human energy, Sustainable energy creation costs, Affordability of the least

Fundamentls of Entrepreneurship Essay Example for Free

Fundamentls of Entrepreneurship Essay Fundamental of entrepreneurship is an individual who takes initiative to bundle resource in innovative ways and is willing to bear the risk or uncertainty to act. The purpose of done this assignment to know and understand that entrepreneurship play role to started new business enterprise. Moreover, entrepreneur for started new enterprise that SPM JATI (cooking oil), need review performance of his business, identify strength and weaknesses, recommend a plan of action that will capitalize on the company’s strengths, and overcome its weaknesses and finally business existing performance could be maintained and strengthened. Without this cannot complete the task to started new business. Before I start my assignment, I had obtained some information from my lecture and I also get information about entrepreneurship from internet. Through internet I know that entrepreneur of review performance to started new enterprise that SPM JATI (cooking oil), strength and weaknesses, recommend a plan of action and business existing performance could be maintained and strengthened. Entrepreneurship must face all kind of problem and know need to solve the problem then only can achieve in business, if the entrepreneur run away from business it show he or she cannot face it the business and don’t know how to solve the problem. Task 1, is mention a bout review the performance of SPM JATI enterprise cooking oil. It’s easy to focus only on the day-to-day running of SPM JATI enterprise. It’s simply include business efficiency, financial position, business goals and conduct a customers and market analysis. Task 2, is indentify about SPM JATI enterprise, strength could be seen in terms of SPM JATI staff extremely polite and helpful and your competitor’s staff has very few customer-friendly attributes, products SPM JATI provides cooking oil, customers loyalty is demand, and location located at. And weakness, an object’s look every aspect of SPM JATI enterprise whether its products and service could be improved. Task 3, is analysis the company strengths and weaknesses. And how to overcome the weaknesses of company. Task 4 is talking about help jerry to investigate ways in which business existing performance could be maintained and strengthened Task 1: 2. 2 How would you review the performance of his business? 2. 1. 1 Introduction task 1 In this task talking about review the performance of business of SPM JATI Company. This task explains about operation management. Product planning, location planning, process planning, supply chain management and quality management. 2. 1. 2 Answer Review the performance of SPM JATI Enterprise cooking oil for financial position, it’s often fail because of poor financial management or a lack of planning. Often the business plan that was used to help raise finance is put on a shelf to gather dust. When it comes to SPM JATI Enterprise cooking oil business success, therefore, developing and implementing sound financial and management systems. . Product planning Product planning and product control work hand in hand to ensure that consumers get the products they want, when they want. Product planning involves evaluating the product and placement, price, package and position. SPM JATI cooking oil using product planning. Price must standard and the package look nice and the customer attract to the package. Location planning Location is also very important for service and manufacturing ventures, which have such costs as advertising, promotion and distribution that are a direct result on where they located. SPM JATI company location is very near customer and other shop also. Location has to be convenient for customers and their employees need adequate parking. That means locating near to key suppliers in areas for pick-up and deliveries. JATI company choosing the best location for business that us the first step to target the customers. Process planning A business plan is used when starting a new business or new product into market. SPM JATI cooking oil develops the products and maintains the products. SPM JATI cooking oil planning buys a new machine that is automotive packing machine to improve the business and supply in big scale. Supply chain management Supply chain management is the oversight materials information and finance as move in a process from supplier to manufacturer to wholesaler to consumer. The product flow includes the movement of goods from a supplier to a customer as well as customer returns or service needs. SPM JATI cooking oil supply to wholesaler and the wholesaler supply to consumer this is supply hain management of SPM JATI cooking oil company. Quality management SPM JATI Company maintains the good name and reputation of the company. To gain a competitive advantage, many companies will implement a quality management system to ensure they produce the best products. 2. 1. 3 Conclusion The conclusion is when I do this question I got a lot of idea about the business and also I can understand very well about what is product planning, location planning, process planning, supply chain management and how much important to business. This steps all SPM JATI company follow and maintain the business Task 2: 2. 2 Help Jerry identify his company’s strength and weaknesses. 2. 2. 1 Introduction task 2 In this task discuss about SPM JATI company strengths and weakness. SPM JATI company strengths and weakness. SPM JATI Company strengths is understand consumer needs and provide high level customer service. Weakness is not enough workers in the company and also the labor costs very high. 2. 2. 2 Answer: The impacts of internal strengths and weaknesses on the success of the ‘subject’ of analysis. The internal strengths and weaknesses of you, your staff, your products, and your business. The internal strength that make’s organization more competitive than its marketplace peers. And the internal weaknesses with organization that will keep it from achieving its objectives; it is what an organization does poorly. Strength This involves looking at the strength and weaknesses of SPM JATIenterprise cooking oil. Internal strength of business SPM JATI enterprise cooking oil, could be seen in terms of SPM JATI enterprise staff, products, customers loyalty, processes, or location. SPM JATI enterprise cooking oil,strengthterms staffextremely polite and helpful, very important to be totally honest and realistic. Next products, cooking oil, customer loyalty is when a supplier received the reward of his efforts in interacting with his customer. Customer loyalty tends the customer to voluntarily choose a particular product against another for his needs. Location for SPM JATI enterprise are very good because very near to customer and wholesaler also. So when very near to customer the supply cost become low and can save money also. The name of company very popular everyone knows about JATI cooking oil and the products quality. JATI Company understands the consumer needs. JATI Companyprovides high level customer service. Have a presence in retail markets. And also the customer like and go for JATI cooking oil. Weakness Company weaknesses are a lack of resources or capabilities. SPM JATI Company has higher labor costs. Competitor who can have similar productivity from lower labor costs. SPM JATI also not enough workers and the management are not very good. 2. 2. 3 Conclusion In this task discuss about the company strengths and weakness. Explain about the SPM JATI company strengths and weakness. Task 3: 2. Following the analysis of the company strengths and weaknesses, recommend a plan of action that will capitalize on the company strengths, and overcome its weaknesses. 2. 3. 1 Introduction In this task discuss about the strengths and weakness of Jerry Company SPM JATI enterprise. So need to find out some step to help Jerry Company to improve. And also discuss the overcome company weakness. 2. 3. 2 Answer Company strengths The first strengths for jerry JATI Company are good name in market everyone know about the company and the brand. JATI Company provides high level customer service. Customer also likes to buy JATI products because customer likes the packing and the good service also. JATI Company supply goods time to time. Overcome company weakness After I discuss about strength and weakness of Jerry Company that is SPM JATI enterprise. Jerry can be try to improve the products and packing. Customer service is very important in business, Jerry Company must focus on customer service. First the weakness of SPM JATI Company is higher labor costs. After that SPM JATI company not enough workers in the company so cannot produce more products because very less worker. SPM JATI must take new worker for company and can produce more products. SPM JATI company have 3 lorry but that is not enough for supply goods because a lot of order from customer and wholesaler. So need to buy new lorry, for more supply goods for customer and the business also can develop if supply more goods for customer the company can make high profit. 2. 3. 3 Conclusion As a conclusion, I help to find the steps or ways to help Jerry Company to improve and do much better then now. Next is, found the ways to solve jerry company weakness Task 4 2. Jerry has bought you a one-week return ticket to his holiday home in Penang. He wants you to helpHim investigate ways in which the business existing performance could be maintained and strengthened. 2. 4. 1 Task 4 introduction In this task discuss about to help jerry investigate ways in which the business existing performance could maintained and strengthened. I help jerry how to improve the performance of SPM JATI Company. So for one-wee k I will take care jerry business and help him also to improve the business. 2. 4. 2 Answer The ways to improve the company performance I have help jerry to promote his company name and product. I do which customers buy a lot of JATI product they all get some gifts from company. Next is, I give some donation under JATI company name then only people know about the company and what they are selling or produce. This also one good type of advertising. If company name popular in market then all customer know about the company and the business sales also increase. And I ask jerry to do some offer or discount. When customer purchase JATI product the price be half price for few month, to promote the product. Another idea is make t-shirt for customer, like which shop sell a lot of JATI products give them t-shirt. 2. 4. 3 Conclusion Conclusion is, this is the ways to improve the company performance and steps. When jerry follow the steps above sure jerry company will be improve and success on his overall business performance and also can increase the business sales or monthly turnover can increase. This steps all are very good to business improve and can increase the production of the company so jerry must follow the ways to improve. But now Jerry Companyimproves ready, so for no problem for Jerry Company. I think Jerry Company does better sales and better business management. Because jerry know ready what is steps and ways to improve the company performance. 3. 0 Conclusion As a conclusion when I finish this whole assignment I can understand what is business strength and weaknesses. And how to take care the business and also how to solve the problem. So when jerry follows all the ways or steps of business, sure the business will successes and can make more profit. Every entrepreneur must know the business strength and weakness.

Marketing mix components role in market strategy

Marketing mix components role in market strategy The firms task is to find the best solution for its marketing decisions variables. The settings constitute its MARKETING-MIX. The M-Mix is the framework of policies which are used by the marketer to get success in the field of marketing. The MARKETING MIX in the form of 4Ps is interdependent on each others. The following are the components of Marketing mix: There are four types of components: 1. PRODUCT 2. PRICE 3. PROMOTION 4. PLACE COMPONENTSSS PRODUCT PRICE PROMOTIONON PLACE 1. Pricing Objectives 2. Price Fixation 3. Discount Policy 4. Credit Terms 1. Advertising 2. Sales -Promotions 3. Customer -Aids 4. Sales -Contests 1. Channels 2. Inventory -Level 3. Warehousing 4. Transport -ation 5. Retailing 1. Planning 2. Features 3. Variety 4. Branding 5. Packging 6. Labelling Figure 1: Components of 4ps Marketing Mix. 1. PRODUCT MIX- Product is sum total of tangible and intangible attributes includes product designs, style, size, colour, branding, packaging, labeling etc. Some important variables of Product Mix are explained here: PRODUCT DESIGN PRODUCT LINE PRODUCT QUALITY Figure 2: Important Variables of Product Mix. Product Design: Product must be designed in a manner as desired by the target consumers. Good designing increases sales. It is very important features in consumer products like shoes, readymade garments etc. Product Line: It is a group of closely related product. For example: BPL Co. manufacturing Televisions, Music System, etc. Product Quality: Product Quality depends on design, material used, workmanship etc. The quality can be fixed in terms of; size, weight, colour, shape, flavour etc. 2. PRICE- The value of product expressed in terms of money is known as Price, Buyer and seller can only exchange goods and service on the agreed price. Some important variables of PRICE MIX are explained here: Pricing policies and strategies Terms of credit Resale price maintenance Profit margin Figure 3: Important Variables of Price Mix. Pricing policies and strategies: The pricing policies and strategies are the guidelines which helps the producer in determining the price as to match the market needs. The price is depends upon factors like demand, cost, competition, nature etc. Terms of credit: To increase the sales, credit sales are necessary. Credit sales is necessary to run the business it certainly increases the profitability. It is decided on types of customers. Resale price maintenance: It removes price competition and increases the goodwill of the firm. Resale price maintenance is a practice and a source to earn money. Profit margin: Profit margin is a difference between the final price paid by a customer and cost of production .This include margin of retailer, wholesaler and the producer. 3. PROMOTION- Promotion is a mean by which marketer talk to its existing and potential customers. It is a mixture of communication. Promotion efforts can be Personal or Impersonal. It is depend on customers acceptance. Some Important variables of promotion mix are explained ere: PERSONAL SELLING TRADE FAIRS PUBLIC RELATIONS SALES PROMOTION Figure 4: Important Variables of Promotion Mix. Personal selling: An oral communication between a firm and its customers is known as Personal selling. In order to make best use of sale force, proper policies should be prepare regarding selection, training, recruitment, motivation and controlling. Sales Promotion: A bridge between advertising and personal selling is known as Sales promotion. Trade fairs: Trade fairs are the places where manufactures and dealers gathered for selling their products. Public Relations: It is an attempt to achieve good relation with public. Public Include: customers, banks, shareholders, suppliers, competitors etc. 4. PLACE- The smooth flow of goods and its services from the manufacturer to consumer by creating under time and to the proper place is known as Place Mix. Some Important variables of promotion mix are: TRANSPORTATION WAREHOUSING INVENTORY LEVELS DISTRIBUTION CHANNEL PHYSICAL DISTRIBUTION Figure 5: Important Variables of Promotion Mix. CONCLUSION Thus, there are four types of components of MARKETING MIX. They are helpful in different ways to design the market strategy. Top summaries about the 4ps Marketing mix, there are some bullet points to remember, as follows: 4Ps are interdependent on each other( each depend on others) 4Ps constitute your Marketing Strategy. Independent Variables ( We can Control These) Product is only one P. Sales Volume is the dependent variable. Q2: Explain the importance of segmentation? Justify yours arguments with examples? INTRODUCTION: Market segmentation is the sub-division of a market into homogeneous subsets of customers. It is the strategy of dividing markets in order to conquer them. It is consumer-oriented. In this supply is bended according to demand. Thus, every area of market can be addressed with a targeted marketing mix. Importance of Segmentation: Knowledge of Market Opportunities Knowledge of Customers Needs Increase Of Sales volume Better assessment Of the competition Proper Allocation Of Resources Adjustments in Products Helpful in Advertising Beneficial for consumers Figure 6: Types of Segmentation. There are five importances of segmentations: 1. Knowledge of market opportunities- With the help of market segmentation Marketers are in a better position to locate and compare the opportunities of market. E.g. In rural area there is less scope for sports facilities so the marketers can readjust their strategy. 2. Proper allocation of resources- Segmentation lead to proper allocation of resources because customer is the focus of all marketing efforts therefore he can allocate his limited financial resources according to the needs of different segments. 3. Knowledge of customers needs- All marketing activities are directed towards the satisfaction of consumer. With the help of segmentation it becomes easy to measure the level of segmentation in easy segment and also to make improvements in the segmentation level. 4. Increase in sales volume- The market producer can increases his sales volume by segment with the help of knowing demand pattern of the product. E.g. Clinic All Clear manufacturers provide variety of shampoos like clinic all clear Anti-Dandruff shampoo clinic all clear for men for its different customers. 5. Better assessment of the competition- These segmentation of market helps in assessing correctly the strength and weakness of the competitors. It also helps to know the level of competition in each segment. If the competitors has stronghold any segments, there is no use in wasting resources on such segments. 6. Adjustment in products- Under market segmentation marketers can easily make finer adjustments in their products and market communication according to the change in taste, need, nature and income of the consumers . 7. Helpful in advertising- With the help of market segmentation consumers through effective advertising media then the choices, habits, preferences, needs of different buyer groups are duly recognized. 8. Beneficial for consumers- Segment results in product wars between the giant manufacturers. E.g. Coca-Cola Vs Pepsi, Polo Vs Mint, Colgate Vs Close Up and so on. Other Importance of Market Segmentation: By focusing the relevant segments, marketers can get benefits very accurately. In market segmentation, a marketer is able to create new market for his products. Segmentation also helps in best allocation of marketing budget. By segmentation the producer, the working of different intermediaries or the distribution channels can be effectively evaluated. CONCLUSION: Thus, we conclude that MARKET SEGMENTATION helps the manufacturers and the marketers to match their products with the real needs of the consumers groups. It is Beneficial for customers. It is helpful to Increase in sales volume. Q3.Choose a product of your own choice and how does branding helps to promote this product? INTRODUCTION: Branding is a process by which a product is branded. It is a process of stamping a product with the some identifies name and mark. It means giving a distinct individuality to a product. Branding gives a specified name to a product or group of products of one seller. Branding gives the product individuality. MEANING OF BRANDING: A brand is a name, term, sign, symbol, or design used to identify the product of one firm and to differentiate them from the products of the competitors. A brand is an integral part of the symbol appearing on the product. Once the business start running on full stream, branding helps a lot in sense of strategy. To lead to this discussion I am going to discuss on footwear (shoes) as my product for this. There are different types of brand in footwear market and depth of each of these brands is extremely deep, but to make this discussion be specific I like to specifically talk on one brand named NIKE. Analysis of Nike Brand: Nike is a group of companies and distribution of footwear, cloths and sports products. They manufacture and distribute more than 200 models of footwear, spanning specialties in many sports, from running, basketball, to soccer and baseball cleats, to golf.   Each product of Nike is current, stylish and sleek.  Nike is an equipment, shoe and athletic apparel company.   Most of their customers are high performance athletes. They also are consistent with who does not fit their target market most of us!   Basically, Nike has built an international enterprise around top performing athletes.   There are more than 100 athletes signed on and wearing Nike product for promotions and marketing. The success and performance of the Nike is represented by athletes are their target market.   Nike obviously meets their needs.  To meet their target market they do such a good job, in fact, it has brought some criticism.   There is large number of shoe manufacturer and handful of them is easily recognizable, I would like to say it is quite up and down in the shoe business. In the market of pricing, Nike is always in line with their competitors. Most of competitors against Nike are Adidas, Reebok, New Balance, and many others, depending on the specific need.   This is very common now-a-days for the high ambitious competitors and surprising as they could receive more of a premium for their product. Nike uses some psychological techniques to boost their marketing with the name of brands. As Nike brand is very reliable and soft. They offer majority of warranties of the product with make trust bond between customer and company, and attract more customers. As they offer the best product in the market, once a customer bought product they do verbal marketing after using the product, which helps the company in sales and more profitable. Nike organizes events for their customer and offer vouchers on the limited sales which attract more customers for future. Nike provides more than 300 of styles and provides choices to customers. In terms of distribution, Nike has found all the right places.  Sports retailers such JJb sports, sports Direct, Sports Authority and some of the branded sole traders are common places to find them.  As the modern world come to online selling, now Nike starts providing home delivery to their customers under their budget prices. Nike manufacture shoes in the season and try to sell within the season with the new modified pieces for next seasons, if they found out of season and out of production, they starts selling on discount outlets for the clearance purpose. This strategy provides Nike product to the customer who are unable to buy product in the season because of high prices. CONCLUTION:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   After analyzing Nike strategies, marketing mix, the product and promotion of Nike is admirable. These techniques show us that with an edge towards excellence, any branded product can achieve dominance. Q4. Carry out the SWOT analysis for a company of your own choice? INTRODUCTION: SWOT stands for: S-STRENGTH W-WEAKNESS O-OPPORTUNITY T-THREAT To analyse the concept of SWOT, I studied NOKIA Corporation. In the Telecommunication equipment market Nokia Corporation named in worlds largest manufactures. It has since established a leading brand presence in many local markets. GSM, CDMA and WCDMA are the common known mobile communication equipments offered by NOKIA in the current market. Not only electronic satellite but mobile phone infrastructure and many other telecommunications equipments such as broadband access, professional mobile radio, traditional voice telephony, wireless LAN, ISDN, voice over IP and a line of satellite receivers. SWOT Analysis of the Company: Nokia Strengths: Nokia has very strong financial aspects, with much more profits in the business. It has largest network of distribution and selling as compared to other mobile phone company in the world. It is backed with the high quality and professional team in the HRD Dept. The product being user friendly and have all the accessories one want that is why is in great demand making it No-1 selling mobile phones in the world. There are many choices of products available for all class. There are many good prices of second hand NOKIA mobile phones compared to other mobile phones. Weakness: After analyzing Nokia, we found out about lots of strengths and some weakness. The cost of the product offered by company is one of them. Some of the technology used by NOKIA is not user friendly, which is not helping the targeted customers. The price of the product is another main issue. There are very few service centers for the Nokia product repairs, which cause to bad service after sale. Opportunity: Nokia has large number of opportunity to increase its business in international market. With the large number of different types of products, mixer of features and wide selection price range for all people, it has an advantage over the competitors around. Nokia has to target right customer at right time to gain the most out of the situation according to the standard of living in the world, which will increased the purchasing power of the people and sales market of the company. Threats: As every company has to face many crisis and threats in their marketing, financial and development, Nokia also has to face many threats to tackle to maintain its position as market leader in the international market. The common threats for Nokia is like emerging of other telecommunication companies in the international market with huge range of product. The companies like Sony Ericsson, Apple (iPhone), Blackberry (Smartphone), Android, Motorola and Cingular (U.S) etc. These companies have come to the stand of tough competition with Nokia in the field of Mobile Phones. Threats for Nokia from others include, providing cheap phones, new style and type, new features, good services after sale etc. So, Nokia has to keep in mind that there are many growing competitors around the world and how to take over them. CONCLUSION In SWOT Analyses we know about the STRENGTH, WEAKNESS, OPPORTUNITY, THREATS of the company. Here we choose NOKIA Company. STRENGTH and WEAKNESS are inside the company. OPPORTUNITY and THREAT are outside the company. Q5Anylyse the external factors that can affect the promotion of a product? INTRODUCTION: The Beginning of successful products is creative idea. The very first step of new product development process is the generation of product ideas. There are two factors that can affect the promotion of a product INTERNAL FACTORS EXTERNAL FACTORS Figure 7: Types of Factors 1. INTERNAL FACTORS- These are in company sources of product idea generation. There are four such possible sources, such as: 1. RESEARCH AND DEVELOPMENT 2. MANUFACTURING PEOPLE 3. SALES PEOPLE 4. TOP MANAGEMENT 2. EXTERNAL FACTORS- External Factors are those factors that are outside the company. These help in developing the new thinking. It involves consumers, competitors, reseller etc. It Includes: 1. SECONDARY IMFORMATION 2. CONSUMERS 3. RESELLERS 4. INVENTORS 5. COMPETITORS 6. FOREIGN MARKETS 7. CARTOON AND ANIMATIONS FILMS 8. OTHER SOURCES 1. SECONDARY INFORMATION- Most of the business magazines and newspapers have a new product section which provides important information about new product. 2. CONSUMERS- Customers are very important source of new product ideas. The customers suggestions and complaints are good source of new ideas. A company can arrange meetings of the customers in order to collect information regarding their problems and solutions. 3. RESELLERS- Resellers are integral part firms marketing system. They have close contact with the consumers and well aware about the market changes.Therefore, they can easily suggest fruitful ideas of new products. 4. INVENTORS- Most of the companies remain in regular contact with the inventors for new product ideas. Scientists and Engineers can be a key source of technological innovations and new product ideas from outside the company. 5. COMPETITORS- Manufactures must establish a formal procedure for monitoring the new product activities of their competitors. Competitors product mix also help ingenerating the new product ideas. 6. FOREIGN MARKETS- Every country is known for certain product or products. For example: Germany-Steel cars; France-Wine; Italy-Leather products etc. Therefore, for new products ideas one can visits the foreign markets. 7. CARTOON AND ANIMATION- The producers and writers of animation films develop and show various animated products and ideas in there films which become a good source of new products ideas. 8. OTHER FACTORS There are many other sources from where, we can collect the new products ideas, such as: (i) Technical universities, engineering collages, government research laboratories and private research organization. (ii) Industrial consultants, trade associations, advertising agencies. (iii) International trade fairs, exhibition and technical collaborations. (iv) Supplier of raw material, new product consultants etc. (v) Brainstorming sessions of the management and technicians. CONCLUSION There are two Factors that are can affect the promotion of a company. First is INTERNAL AND second is EXTERNAL. Here we explain EXTERNAL FACTORS. In Many ways these factors are helpful the promotion of the Company. Q6. Explain the term Marketing objectives and analyse them in relation to a Promotional Campaign? MEANING OF MARKETING: The meaning of marketing has changed and evolved in the modern world. The Marketing defines as The Process of Management which is responsible for satisfying, identifying and anticipating customer requirements profitability. Now-a-days marketing is based on providing continual benefits to the consumers, these benefits will be provided and a transactional exchange will take place. MARKETING OBJECTIVES INTRODUCTION: MARKETING OBJECTIVE is a term which tells us that what the organization is trying to achieve through its marketing activities during a specific period. Roles of Marketing Objectives in relations to the Promotional Campaign:- Campaign is an activity which demands systematic planning. Promotional Campaign can be made successful if marketing objectives are determined or set properly. Following process can get the campaign off to the right start: THERE ARE SEVEN STEPS: ASSESS MARKETING COMMUNICATION OPPORTUNITIES USE OF COMMUNICATION CHANNELS DEVELOPING THE PROMOTIONAL MESSAGE DEVELOPING THE PROMOTIONAL BUDGET DETERMINE CAMPAIGN EFFECTIVENESS DETERMINATION OF OBJECTIVES DEVELOPING THE PROMOTIONAL MIX Figure 8: Steps of Marketing Campaign. Assess Marketing Communication Opportunities. It is very important to review and understand the needs of the market, market consumer, competition of the products, current users, decision-makers, groups and the general public. What Communication Channels Will You Use In the first step of planning everyone should have defined markets, products in the markets and environments of the consumer and the product. The information of these types able to assist in deciding which communication channels will be most beneficial for the organization and their products. Determine Your Objectives One should have to consider that the objectives of a promotional campaign are different from marketing campaign. Promotional campaign analyzes the behaviors of those people, who have been exposed to your promotional communication. Determine Your Promotion Mix to determine promotion MIX one should have to allocate resources among sales promotion, publicity, advertising, publicity, E-marketing and personal selling. Develop Your Promotional Message To develop promotional message for the product and organization, there is need to sit with the team members, special attentions on the contents of the product, format, structure, content and source of the message. Develop the Promotion Budget The most exciting part of the campaign is Promotion Budget. At this stage we need to determine the total promotion budget. The steps involved in these stages are: 1. Determining cost breakdowns per territory and 2. Promotional mix elements. Determine Campaign Effectiveness After following all the steps of the marketing campaign, the promotional plan must be formal defined in a written document. In this document you should need to specify situation analysis, copy of the platform, timetables for the events and effective integration of the promotional elements with elements in your marketing mix. CONCLUSION Thus we can say that Role of marketing objectives is very important in relation to promotional campaign. There are many different steps these are helpful in market objectives. Q7. Describe Primary and Secondary research and explain the benefits and drawbacks associated with these research methods? As per my opinion, Primary and Secondary research are the difference in conducting the research. PRIMARY RESEARCH: In Primary research, there is no information available for the researcher; thats why researcher has to start from scratches and hypothetical views. BENEFITS OF PRIMARY RESEARCH Quick and cheap if your sample is small Computer code-able for quick analysis and repetition Coding enables multiple comparisons among variables Allows generalization views to a larger population Verifiable by replication and re-questioning of interviewees/respondents DRAWBACKS OF PRIMARY RESEARCH Using a large sample can be time-consuming Large number of research loses unique meaning and case study data of the specific area. This process takes long time and can be very expensive. If the interpretation of the question changes, this leads to change in the overall result. Researchers can bias the data by concept definition and question framing We cannot judge the honesty of the responding people. SECONDARY RESEARCH In Secondary research, the researcher has the primary research collected data available. These research data are made available from other publications or reports, like newspaper, books and annual reports of companies. In the secondary research there is no need to start from scratch. BENEFITS OF SECONDARY RESEARCH Low cost to acquire and Easy to access E.g. Library, journals. Clear views about the Research Questions. Easy to conduct research on the question and provide specific result. DRAWBACKS OF SECONDARY RESEARCH Lack of consistency and Quality of research. Cannot check Biases and Inaccuracy. Incomplete Information and Expensive charges for full research. The concern over whether any data can be totally separated from the context of its collection CONCLUSION Thus, we have two research First is Primary and second Secondary Research. Primary research is that in which data are not available firstly data should be collect. In Secondary research data are available; there is no need to collect the data. Data prepared by other organization. 8Explain the source of Information that are available to Business? INTRODUCTION Business information encompasses a high range of sources that people involved in the world of commerce can turn to for data on and discussion of business-related subjects. These sources, which can provided from daily newspapers , financial magazines to professional associates, colleagues, and social contacts, can be invaluable in helping small business owners to tackle various aspects of operations, such as marketing, Research, product forecasting, and competitive analysis. There are two types of source of Information: INTERNAL BUSINESS INFORMATION EXTERNAL BUSINESS INFORMATION Research and Development Manufacturing People Sales People Top management Print Information Television and radio Information Online Information CD Rom Information INTERNAL INFORMATION EXTERNAL INFORMATION Figure 9: Types of Sources. INTERNAL INFORMATION: These are in business information of product idea generation. There is four such possible information such as: RESEARCH AND DEVELOPMENT DEPARTMENT Almost all big companies have Research and Development Department. This department is responsible for developing new product idea after proper market research and improving the existing products. MANUFACTURING PEOPLE Engineers, scientists and skilled workers who manufacture product often have ideas about product improvement. They do come out with new product ideas, because that is in regular contact with the business-its nature, product, quality etc. SALES PEOPLE Company sales persons can also be a good source of new product ideas. These people know what customers are not getting and what customers want. TOP MANAGEMENT In fact, it is the responsibility of the top management to explore new product ideas. Their idea can be good because they precisely know about the company needs and resources. EXTERNAL INFORMATION: External information can be obtained from printed material AND broadcast reports PRINT INFORMATION The category of print information ranges from large number of books and journals, Newspapers, newsletters and microfilms. TELEVISION AND RADIO MEDIA Broadcasting media might be least helpful for the small business owner. ONLINE INFORMATION There is huge demand of online information in todays world. This is a powerful way to get and access information speedly and many ways and in many types. The computer to store, organize and disseminate vast amounts of information has truly revolutionized business publishing. Large number of social marketing and information site are available. Large online search systems can help overcome the incredible fragmentation of published information. SECONDARY STORAGE INFORMATION Secondary memories like, CD-ROM (compact disc read only memory), hard drives, DVD, Blue-rays are popular alternative to online services. CONCLUSION: Thus, we can say that there are many information sources available in business. There is INTERNAL and EXTERNAL Information Available in business. Internal Information is under the business. It is Flexible as well as External Information is under the customers, Producers etc.

The Dark Side of Judge Pyncheon in Nathaniel Hawthorne’s Novel, The Hou

The Dark Side of Judge Pyncheon in Nathaniel Hawthorne’s Novel, The House of the Seven Gables People in society live in a masquerade. Everyone wears a decoratively adorned mask that displays beauty, purity, and service. However, behind the mask lies on the inside of all society. One will stop at nothing in order to be well liked, thus becoming hypocrites. In Nathaniel Hawthorne’s novel, The House of the Seven Gables, the narrator uses intense diction, a vivid selection of detail, and a shocking tone to reveal that the character of Judge Pyncheon resembles perfection on the outside, yet â€Å"darker traits† sit latent on the inside. The narrator uses intense diction to describe Judge Pyncheon’s character as near perfection. He reflects traits such as â€Å"purity,† â€Å"faithfulness,† â€Å"devotedness,† â€Å"zeal,† â€Å"unimpeachable integrity† and â€Å"cleanliness.† This shows that he works very hard to keep a respectable public opinion. It is as if the judge does what the public thinks he ought to do. The narrator’s complement diction gives the judge a near to perfect appearance to onlookers. This respect...

file vaults :: essays research papers

File Vault Help This software is free to use. In a recent article in Defense News (Vol 12 No 31) Aug 4-10, 1997 William Crowell, National Security Agency deputy director said "If a product of 64-bit strength were used by a military org... it would take 6,000 to 7,000 years to recover just one message." 1. File Vault - 64-bit (8 bytes) block encryption algorithm variable length key up to 448 bits File Vault - Places a number of user selected files in a single self extracting / self decrypting executable file called a File Vault. A File Vault can be sent easily to anyone over the internet and only accessed with your password. The recipient of a File Vault does not have to have any special software installed to decrypt or access a file vault. Each File Vault is totally self contained. This makes for easy attaching, receiving and general use. File Vault allows you to open the vault, access the files, then close the vault which performs a secure wipe of the files from the disk surface. In an encrypted file vault, filename information is encrypted too, so if someone examines the vault with a disk editor, no information on contents is available other than the optional description line entered during creation. Great for "Your Eyes Only" files... The encryption algorithm is the highly regarded BLOWFISH by Bruce Schneier, world renowned Cryptographer. See VGP information below for more detail. File Vault is available at... www.alcuf.ca/fv - - - - A word on compression: When you use Winzip or other compression utilities from Windows, they often will create temporary files that can reside on the users system which are complete duplicate files, or parts of files that you would rather be fully secured. Therefore, rather than zipping files and containing them in a vault, build a vault first which securly containes your files, and then create the zip (or other archive) file. That way any temporary stuff created by the archiver will be encrypted and remain secure. - - - - 2. Other free utilities included with File Vault --------------------------------------------- The following utilities are stand alone utilities that reside on your File Vault directory. These can be moved or deleted as you wish. DISKWIPE.EXE (and diskinfo.dll) - this utility is used to securly remove deleted information from a hard drive to prevent undeleting. Let's say you have a bunch of stuff you just deleted, and need to make sure nothing that was on the system can be undeleted and accessed again. This utility creates a file the size of the free remaining space on your drive and fills it with space, then deletes it.

Goodbye Uncle Tom and Abortion

Tom's treatment of black people back then was cruel and just sad to see. The whites mistreated millions of slaves and in the process, they're mentality was changed. That broken mentality from then affects the young black generation today because they believe that they are not worth anything. The African American generation of today is in extreme distress, they kill each other more and more everyday with very little remorse.They kill each other because they don't value life and some Of them are too young to realize that to only did they take someone's life, but they also destroyed their own. The murder rates of blacks in the United States are higher now than they were 25 years ago. More young black Americans die from homicide today in America than those of whites. More young black males are being imprisoned due to the rising violence in the black community leaving their women to raise the kids on their own. Black females have been affected more in a psychoanalytic and coloratura persp ective because of how black women were treated in the past.In the movie, it showed women being raped and then tossed as if hey were just animals. The men in that film abused the women to the point where they believed that they were nothing more than just tools for men to get their pleasure and nothing more. The ones that weren't killed ended up having kids that only reminded them of the pain they had to endure which made them feel worse. The mentality that they are just tools for men to get pleasure ended up being passed down to black females today as well. Some of them only feel valued when they dress a certain type of way to obtain a guys attention and affection.The abortion rate for African Americans has one up drastically as well. More and more young black women are getting abortions because they don't want to raise a child on their own. With the rise in black on black violence more black males are in jail and the ones that aren't in jail just walk out because they're not ready to be fathers. The abortion rate in America is at an all time high and most of the people getting abortions are young minorities because they feel they have no other option. Nothing is being done about these issues because the mentality of African Americans hasn't changed.They still suffer from the same broken mentality that their ancestors who were slaves suffered from. Black people won't be able to fix this problem until they admit that there is a problem, change their mentality, and learn to come together as a whole again. Black violence has gone up because more black people are against each other instead Of being for each other. In the movie, black people betrayed each other because they were not united and we're killing each other today for the very same reason. The mind set of black people has to change in order for black on black violence to stop.

Bas Luhrmann’s Romeo + Juliet Essay

Baz Luhrmann’s main aim from his Romeo and Juliet film was to create a film which would trickle the minds of youngsters, or what is also known as the MTV generation, who don’t enjoy watching Shakespeare’s plays. His main aim was getting the MTV generation to watch and ‘enjoy’ Shakespeare’s Romeo & Juliet without dieing of boredom. He did this by looking at the movies MTV generation watches today, which mainly includes technology, action, guns etc to get youngsters interested. What he concluded in the film which attracted youngsters was that he replaced the original assets used in the original play into modern equipment, for example, swords were changed to guns, old fashion clothes into today’s clothes etc but one thing which he kept in the original form is the dialogue, the script. He also had other aims which were to make a film so that youngsters world wide would want to watch it. The film was a success in the world as it made à ¯Ã‚ ¿Ã‚ ½98m worldwide, in America alone it made 46m so the film was a hit all over the world.  The prologue in the beginning of the film was set out to make us, the audience, understand what she is saying clearly. This was done by showing a news presenter on TV quite far away, she was wearing modern clothes but basically she was a normal news presenter to us. All she done did was read the prologue from the play. This simplifies the language used by Shakespeare as we think the words, which the news presenter is saying is in modern language but because it is set out in a modern way, we automatically presume it is in modern language and understand what she is saying. The layout of this is, a female TV presenter reading the prologue from the TV which is in a distance, but the camera slowly zooms into the TV so that at the end all we see is the news presenter reading the prologue with a picture over her left shoulder showing a broken ring and the title underneath which is ‘star crossed lovers’ all in modern day settings. The prologue also tells as that this is a story about two families who hate each other and who compete with each other to show who’s greater. The prologue, voice over, images, words, is used to guide audiences who didn’t completely understand the news presenter as it had images describing what she said, words written after it was said by the voice and images shown to describe what she meant. This simplified the whole prologue, you could almost say Baz Luhrmann was holding our hand and taking us through the prologue slowly again and again until we understood it. The images in the prologue were taken from the streets of America, they were mainly violence which is what consists in our society today. IT had fast camera action, for example, it zoomed in and from the Jesus statue, it had fast camera movements from the helicopter, from the streets, police pursues etc after each word or sentence was read out from the prologue, and if this wasn’t enough, Luhrmann put the words on the screen scrolling through or just appearing to show that audience what was said. IT had modern music in the background which includes hip hop, rock music etc to attract youngsters to watch the film without getting bored. Baz Luhrmann chose to begin like this because it was the most suitable way to keep the audience, especially the youngsters, to say ‘what happens next?’ and want to carry on watching the film without getting bored. Luhrmann’s main idea was to get the begging fast and furious to hold on to the audience and want them to understand Shakespeare’s script with them imitating what the words meant in movements, body language, how they said it etc. He used this because is most other films, the beginnings were started off with action to hold on to its audience without boring them and making want more. The gas station was the most important scene in the beginning of the film. This is because they used 170 different shots just to make up the first five minutes, this is because there was a lot of action, slow motion, fast movements, cameras zooming in and out, fast editing of certain scenes etc. IT started off with the Montague’s coming in the scene with their car in to one part of the gas station and the Capulet’s entering the scene on the other part of the gas station. The introduction of each character is set out by showing the characters and pausing them with their names on them. They introduce each side to us by zooming onto the bottom of their guns when they threaten each other, under each sides guns, their names are written which is the Capulet’s and the Montague’s. The fight starts off when the Montague’s see the Capulet’s, the Capulet’s scare the Montague’s and the Montague’s insult the Capulet’s by biting their thumb at the them. At this moment the head of the Montague’s come out and start the fight, straight away a shoot out starts and they shoot at each other. When they shoot at each other the camera uses slow motion, fast editing etc to show the audience action to get their focus on the film. The camera basically introduces the characters slowly and then uses fast editing thereafter. The music used in the film varies a lot as there was a mixture of music used, this ranged from, rock to spaghetti western. This were used in specific parts of the film. The beginning started off with classical when the dialogue was read out by a deep male voice, the part when the Montague’s are in their car is rock and hip hop, and the part where the Capulet’s are introduced is spaghetti western. There were also other sound effects used in the film when one of the Capulet’s had ‘SIN’ written on a metal plate above his tooth which was an animals voice which frightened the Montague’s. There’s also other sounds for instance ‘whoosh’ when bullets fly past their heads, music played when the characters are in slow motion etc This is all used to attract the audiences attention and to get them pumped up, the music is basically ion your face. Tybalt’s shoes makes a particular noise when he walks, this is ‘ching’, this noise particularly gets to the audience when he puts out a match in the gas station by rubbing the metal part on the match to the floor, this sends a shiver through the spines of some people which is used to get the full attention of some people or it makes them look at it in great detail. The representations of each gang is set out differently. Montague’s is introduced first and are shown as trouble makers, this is done by them being dressed up in normal casual wear, for instance, baggy colourful clothing, more open etc. The music used to show them is more of a rock type of song but it also features them listening to hip hop when one part of the music goes ‘the boys! the boys!’. They are shown to be the cool boys of the town who have a great car and ride around listening to loud music. They shout when they talk, this is to attract the audiences attention once again. They also chase off the sisters in the gas station by one of the members licking his nipple in front of them who he then confronts the Capulet’s. The Capulet’s are shown to be more serious with their gang but the representation of the Montague’s are shown as they are the hipsters of the area who are out for a laugh and a good time. This represents the Montague’s innocent in the shoot out and the Capulet’s of the more powerful side having a laugh with them with their powerful ook.